Property Management Software
Guesty
Property management software for the hospitality industry
Best for Enterprise
The platform of choice for property management companies
From $27 • No free trial
Comparison
Guesty vs Hostfully
Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.
Property Management Software
Hostfully
Vacation rental property management software with strong channel distribution and owner-facing tools
Best Overall
A strong all-around STR PMS for managers graduating into multi-channel operations
From $15/listing • No free trial
✓Editorial verdict
Which Should You Pick: Guesty or Hostfully?
Pick Guesty if you manage 50+ listings and need white-label mobile apps, an owner portal with trust accounting, 10+ direct OTA channels including Expedia and Agoda, and a 2,000+ app integration ecosystem that scales to 200+ listings. Pick Hostfully if you manage 5-19 listings and want messaging automation that handles 70% of guest communication, published fixed-price pricing with no sales call, and a platform backed by 25.6% vacation rental PMS market share.
Editorial perspective from the Guesty side; factual claims about Hostfully are drawn from its review.
Pricing Side-by-Side
Guesty
Full pricing →From $27 • No free trial
Lite
$27/mo (billed annually)
Monthly option available at a higher rate
1-3 listings
Booking fee: 1% on direct bookings
- Channel manager for major OTAs
- Unified guest inbox
- Basic automation rules
- 14-day free trial on this tier
Pro
From $9/listing/mo + add-ons
4-199 listings
Booking fee: Varies by add-ons
- Everything in Lite
- Owner portal + trust accounting
- Multi-user roles
- Advanced automation
- Open API + webhooks
Enterprise
Custom quote
200+ listings
Booking fee: Negotiated
- Everything in Pro
- White-label mobile app
- Dedicated account manager
- Priority support
- Custom integrations
Hostfully
Full pricing →From $15/listing • No free trial
Growth
$15/property/mo
1-50 listings
- Full-scale property management solution
- Channel manager and direct booking site
- Unified inbox with templates and triggers
- Mobile app
- Owner portal and owner financial reports
- Platform fee applies (amount unconfirmed)
Pro
$25/property/mo
1-199 listings
- Everything in Growth
- Dedicated Customer Success Manager
- Additional onboarding support
- Annual business review
- Better fit for growing multi-property teams
- Platform fee applies (amount unconfirmed)
Enterprise
Custom quote
Custom
- Everything in Pro
- Tailored onboarding
- Priority customer support
- Additional 1:1 customer success meetings
What each tool does well — and where it falls short
What Guesty does well
Scales from 1 to 200+ listings without platform migration
Guesty's tiered architecture (Lite → Pro → Enterprise) lets operators grow their portfolio without switching software, preserving configuration, integrations, and historical data. Migration pain is a real cost Guesty helps you avoid.
Unified inbox consolidates all OTA messages into a single feed
For operators managing listings across Airbnb, Vrbo, Booking.com, and direct channels, context-switching between inboxes wastes time and risks missed messages. Unified inbox with automated reply triggers directly protects response times.
Extensive integration marketplace on Pro and Enterprise
Pro and Enterprise unlock unlimited integrations across dynamic pricing (PriceLabs, Beyond, Wheelhouse), smart locks, accounting, and marketing tools. Lite is limited to 'select integrations' only — so the marketplace is a real Pro-tier upgrade, not a Lite perk.
What Hostfully does well
- Broad STR-specific feature set without forcing separate channel manager and owner portal tools
- Strong multi-channel distribution and direct API connectivity across major OTAs
- Good fit for growing vacation rental managers that need owner-facing workflows
Where Guesty falls short
Customer support quality is inconsistent and a frequent complaint
Verified reviews cite slow ticket resolution and automated bots that prematurely close tickets, particularly on Lite. For hosts whose livelihood depends on 24/7 operations, support delays can be financially damaging.
Pro and Enterprise pricing is opaque — requires a sales call
Budget planning is impossible without a quote. Operators comparing property management platforms can't self-evaluate total cost of ownership for Pro or Enterprise, which creates friction in the buying process and potential post-onboarding surprises.
Channel sync reliability issues, especially with Vrbo
Multiple independent reviews cite prices not syncing and random date-blocking — one Capterra user described the Vrbo integration as 'disastrous.' For hosts on Vrbo, verify your specific workflow in trial before committing.
Where Hostfully falls short
- Higher starting cost than lightweight PMS options for solo hosts
- Enterprise-grade breadth can be more software than a 1-3 listing host needs
- Some advanced pricing and implementation details still require a sales conversation
Which Should You Pick
Pick Guesty if
Mid-sized to large property managers (4-200+ listings) who need enterprise-grade automation, multi-channel distribution across 60+ OTAs, and a scalable platform that grows with their portfolio.
Skip Guesty if
You're cost-sensitive with 1-3 listings, or you need transparent pricing before committing — Pro and Enterprise plans require a sales call.
Pick Hostfully if
Small-to-mid-sized vacation rental managers running 5-200 listings across multiple channels who need a full STR operating system with channel distribution, owner-facing tools, and guest messaging in one platform.
Skip Hostfully if
You're a hobbyist with one or two listings who only needs basic messaging automation or simple calendar sync — Hostfully is more software than you need at that scale.
Where Guesty and Hostfully actually differ
- Guesty Lite starts at $27/mo for 1-3 listings; Pro starts at $9/listing/mo (quote required). Hostfully charges per property: $15/property/mo on Growth (1–50 listings), before a platform fee whose amount Hostfully does not publish (up to 4 listings) or $25/property/mo on Pro (1–199 listings), with no per-booking fees. At 10 listings, Hostfully Pro has a $250 subscription subtotal; Guesty Pro is quote-only but likely $150-300+/mo depending on add-ons plus potential direct booking fees.
- Guesty connects to 10+ direct OTA channels including Expedia, Agoda, TripAdvisor, HomeToGo, and FeWo-direkt with a curated integration marketplace plus 2,000+ Zapier connections. Hostfully has 100+ native integrations with Zapier but does not document the same breadth of direct OTA channel connections or OTA partner designations.
- Guesty offers a white-label mobile app on Enterprise, an owner portal with trust accounting on Pro/Enterprise, and multi-user roles with granular permissions. Hostfully has no owner portal, no white-label options, no trust accounting, and no documented multi-user role management at any tier.
- Hostfully automates up to 70% of guest messaging through templates and sequences — a documented core strength with measurable efficiency. Guesty has a unified inbox with AI-assisted responses but does not publish equivalent automation-depth metrics, and messaging is one feature among many rather than the platform's headline capability.
- Hostfully publishes all pricing tiers through $25/property/mo with no sales call required and zero per-booking fees. Guesty Pro and Enterprise require a sales call with opaque add-on pricing, and Lite charges 1% on direct bookings — Hostfully wins decisively on pricing transparency.
Common objections
- Hostfully has 25.6% market share and 40,000+ clients — doesn't that ecosystem maturity matter more than Guesty's enterprise features?
- For operators with 5-19 listings, Hostfully's ecosystem is genuinely stronger — more peer operators, more community knowledge, and more third-party guides for common problems at that scale. But market share in the SMB vacation rental segment and enterprise capability are measuring different things. Guesty's value starts at 50+ listings where you need owner portals, trust accounting, white-label branding, and distribution across Expedia, Agoda, and HomeToGo — capabilities Hostfully doesn't offer at any tier and its ecosystem can't substitute for. If you're under 20 listings, Hostfully's ecosystem depth is the more relevant advantage. If you're past 50, Guesty's feature depth is what matters.
- Hostfully's messaging automation handles 70% of guest communication — isn't that better than Guesty's unified inbox?
- For pure messaging automation with minimal setup, Hostfully is ahead. Its template-and-sequence system is the platform's defining strength and reviewers confirm it works as advertised. Guesty's unified inbox with AI-assisted responses consolidates all OTA messages into a single feed, but Guesty positions messaging as one capability inside a broader platform — not the headline feature. If your primary pain point is guest messaging volume at 5-19 listings, Hostfully solves it more directly. If you need messaging plus owner reporting, trust accounting, channel breadth, and enterprise automation at 50+ listings, Guesty bundles all of that where Hostfully can't follow.
- Hostfully has no sales call and transparent pricing — why should I trust Guesty's quote-only model?
- Fair criticism. Hostfully's published tiers let you model costs before talking to anyone — $25/property/mo on Pro for 1–199 listings with zero per-booking fees is fully calculable. Guesty Pro and Enterprise require a sales conversation, and add-on selections can inflate costs beyond the published $9/listing/mo base. If pricing transparency is a dealbreaker and you manage under 20 listings, Hostfully or OwnerRez will let you budget without a sales process. Guesty's trade-off is that quote-based pricing typically includes volume discounts at 50+ listings that published-price platforms can't match — but you won't know your actual cost until the conversation happens, which is a real friction point Hostfully avoids entirely.
Keep Digging
Hostfully
A strong all-around STR PMS for managers graduating into multi-channel operations