Property Management
iGMS
Automate 90% of your vacation rental hosting tasks
Best for Small Hosts
Solid automation for small portfolios, but outgrown quickly by reporting needs
From $14/listing • No free trial
Comparison
iGMS vs OwnerRez
Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.
Property Management
OwnerRez
Vacation rental software for serious hosts
Best Overall
Most reliable channel manager in its price tier
From $40/listing • 14-day trial
✓Editorial verdict
Which should you pick: iGMS or OwnerRez?
Pick iGMS if you want fast Airbnb/Vrbo/Booking.com automation for 2–20 listings with guest messaging and cleaner coordination out of the box. Pick OwnerRez if direct bookings, granular accounting (including deep QuickBooks Online sync), and power-user customization matter more than UI polish — OwnerRez is the operator's tool, iGMS is the operator's assistant.
Editorial perspective from the iGMS side; factual claims about OwnerRez are drawn from its review.
Pricing side-by-side
iGMS
Full pricing →From $14/listing • No free trial
Lite
$14/property/mo
No stated limit
Booking fee: None stated
- Multi-channel calendar sync
- Automated guest messaging
- Cleaning management
- Direct booking tools
Flex
$1/booked night ($20/property minimum)
No stated limit
Booking fee: None stated
- Everything in Lite
- Pay-per-use pricing model
Pro
$18/property/mo
No stated limit
Booking fee: None stated
- Everything in Lite
- Advanced features
Enterprise
Custom
30+ properties
Booking fee: None stated
- Everything in Pro
- Custom pricing
OwnerRez
Full pricing →From $40/listing • 14-day trial
1 property
~$40/mo
1 listing
Booking fee: Zero on all bookings
- Channel manager (Airbnb, Vrbo, Booking.com, Google)
- Hosted booking website + widgets
- WordPress plugin
- CRM + guest profiles
- E-signed rental agreements
- Custom triggers + automation
- QuickBooks Online integration
- 14-day free trial
5 properties
$88/mo
Up to 5 listings
Booking fee: Zero on all bookings
- Everything in 1-property tier
- Owner statements + reporting
10+ properties
Sliding scale, decreases per-unit cost as portfolio grows
10+ listings
Booking fee: Zero on all bookings
- Everything in 5-property tier
- Volume pricing
- Priority support
What each tool does well — and where it falls short
What iGMS does well
Strong automation that drives real portfolio growth
Users report iGMS helped them grow by over 50% and add new units with less effort. The platform automates guest messaging, reviews, and cleaning management.
Zero commission on direct bookings
Direct bookings through iGMS eliminate OTA fees of up to 17%, allowing property managers to keep significantly more revenue compared to listing exclusively on platforms like Airbnb or Vrbo.
Proven scale across global operations
iGMS manages almost 90,000 property listings across 49+ countries and processes more than 500,000 reservations monthly, demonstrating reliable multi-channel sync at scale.
What OwnerRez does well
Zero booking fees on all channels — including direct
OwnerRez charges only the flat per-property rate — no percentage cut, no per-booking commissions, no surprises. Predictable costs as volume grows.
Best-in-class direct-API channel management, included free
OwnerRez builds its own direct API connections to Airbnb, Vrbo, Booking.com, and Google Vacation Rentals rather than routing through a third-party aggregator. Faster sync, fewer failure points, and no extra fee for channel connectivity.
Support quality is the platform's defining differentiator
Across Capterra, G2, and Trustpilot, support quality is the single most cited reason operators choose and stay with OwnerRez. Personalised guidance and custom screen-capture videos — uncommon at this price point.
Where iGMS falls short
Financial reporting is a weak point
95% of reviews on financial reporting say the system offers limited report variations and customizations, making it difficult for operators who need detailed revenue analytics.
No accounting software integration
iGMS lacks built-in accounting features and has no QuickBooks integration, forcing property managers to maintain a completely separate accounting workflow.
Calendar sync reliability concerns
Some users report booking synchronization problems that can lead to double bookings across platforms, which is a serious operational risk for multi-channel hosts.
Where OwnerRez falls short
No native iOS or Android app — mobile management runs through a PWA with real limitations
Users report missing push notifications for SMS and channel messages, navigation issues, and difficult photo reordering on mobile. Staff have confirmed no app is planned.
Steep initial learning curve — the depth is real and so is the ramp
OwnerRez is designed for depth over ease of setup. Independent reviews consistently agree the platform rewards patience but demands it. Users expecting plug-and-play describe feeling overwhelmed initially.
Email-only support — no phone line for urgent issues during live bookings
For most users the depth of email responses compensates, but for time-sensitive situations (guest locked out at check-in, channel sync failure mid-booking), the inability to call is a meaningful gap.
Which should you pick
Pick iGMS if
Small to medium property managers who want to automate 90% of daily hosting tasks across multiple OTAs like Airbnb, Booking.com, and Vrbo from one unified calendar.
Skip iGMS if
Large-scale operations requiring advanced financial reporting, QuickBooks integration, or enterprise-level team management tools.
Pick OwnerRez if
Tech-comfortable hosts and property managers with 2-100+ listings who want deep channel automation, granular accounting, and a direct booking website — and are willing to invest setup time.
Skip OwnerRez if
You need a native iOS/Android app for on-the-go management, want plug-and-play onboarding with minimal configuration, or primarily operate outside the US market.
Where iGMS and OwnerRez actually differ
- OwnerRez has deep, built-in QuickBooks Online integration and accountant-friendly reporting. iGMS has no native QuickBooks integration, and 95% of user reviews criticize its reporting.
- OwnerRez is renowned for direct-booking infrastructure — hosted websites, inquiry forms, quote management, rental agreements, and payment processing. iGMS supports direct bookings but lacks the same depth of direct-sales workflow.
- iGMS is Airbnb-native with strong guest messaging automation and a built-in cleaner coordination module. OwnerRez covers guest messaging but is generally considered less automated on messaging than iGMS or Hospitable.
- OwnerRez's UI is functional but dated — it's a power-user tool with many settings and a steep learning curve. iGMS offers a cleaner, more modern interface at the cost of customization depth.
- OwnerRez pricing is $40/mo base for 1 property + $5/additional property with channel bridges priced separately. iGMS is a simpler $14–17/listing/mo with no channel bridge fees.
Common objections
- OwnerRez's accounting is much better — don't I need that?
- If you track expenses in QuickBooks, file multi-owner 1099s, or need accountant-ready financials, yes — iGMS won't cut it. If your accounting is 'export a CSV of bookings each January for my taxes,' iGMS is sufficient and OwnerRez's depth is overkill.
- OwnerRez has better direct-booking tools — doesn't that pay for itself by cutting OTA commissions?
- If you actively invest in driving direct traffic (SEO, email list, return-guest program), yes — OwnerRez's tooling compounds there. If your direct bookings are incidental or you're still primarily an OTA operator, the advanced direct-booking infrastructure is unused capacity you're paying for.
- OwnerRez has a reputation for being hard to learn — is it worth the friction over iGMS?
- Only if you'll use its depth. OwnerRez rewards operators willing to configure it precisely for their workflow. iGMS is faster to set up and good enough out of the box for most 1–20 listing STR hosts. If you've already tried simpler tools and hit real limits, OwnerRez's learning curve pays off; if you're greenfield, iGMS gets you to revenue faster.
Keep digging
iGMS
Solid automation for small portfolios, but outgrown quickly by reporting needs