Property Management
Lodgify
Vacation rental software with built-in website builder
Best for Small Hosts
Best website-builder PMS for hosts growing into direct bookings
From $16/listing • 14-day trial
Comparison
Lodgify vs iGMS
Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.
Property Management
iGMS
Automate 90% of your vacation rental hosting tasks
Best for Small Hosts
Solid automation for small portfolios, but outgrown quickly by reporting needs
From $14/listing • No free trial
✓Editorial verdict
Which should you pick: Lodgify or iGMS?
Pick iGMS if guest messaging automation and turnover coordination across 2–20 listings are your priority, and you already have (or don't need) your own website. Pick Lodgify if a built-in drag-and-drop direct booking website is a must-have — Lodgify Starter includes a website builder at $16/listing/mo (1.9% booking fee) or Professional at $40/listing/mo (no fee).
Editorial perspective from the iGMS side; factual claims about Lodgify are drawn from its review.
Pricing side-by-side
Lodgify
Full pricing →From $16/listing • 14-day trial
Starter
$16/property/mo
Booking fee: 1.9% per booking
- Channel management (Airbnb, Vrbo, Booking.com)
- Direct booking website builder
- Calendar sync
- Guest communication
Professional
$40/property/mo
Booking fee: None
- Everything in Starter
- No booking fees
- Advanced automation
Ultimate
$59/property/mo
Booking fee: None
- Everything in Professional
- Priority support
- Advanced features
iGMS
Full pricing →From $14/listing • No free trial
Lite
$14/property/mo
No stated limit
Booking fee: None stated
- Multi-channel calendar sync
- Automated guest messaging
- Cleaning management
- Direct booking tools
Flex
$1/booked night ($20/property minimum)
No stated limit
Booking fee: None stated
- Everything in Lite
- Pay-per-use pricing model
Pro
$18/property/mo
No stated limit
Booking fee: None stated
- Everything in Lite
- Advanced features
Enterprise
Custom
30+ properties
Booking fee: None stated
- Everything in Pro
- Custom pricing
What each tool does well — and where it falls short
What Lodgify does well
Reliable channel management with real-time calendar synchronization
Lodgify provides instant syncing across Airbnb, Booking.com, and VRBO that prevents double bookings, saving significant time in manual calendar updates.
Easy-to-use direct booking website builder
93% of users rated the interface as simple. The website builder enables property managers to create professional direct booking sites that reduce dependence on OTA commissions.
Strong customer support and onboarding process
Users consistently praise the comprehensive onboarding process along with helpful and friendly customer service staff who assist with platform setup and ongoing issues.
What iGMS does well
Strong automation that drives real portfolio growth
Users report iGMS helped them grow by over 50% and add new units with less effort. The platform automates guest messaging, reviews, and cleaning management.
Zero commission on direct bookings
Direct bookings through iGMS eliminate OTA fees of up to 17%, allowing property managers to keep significantly more revenue compared to listing exclusively on platforms like Airbnb or Vrbo.
Proven scale across global operations
iGMS manages almost 90,000 property listings across 49+ countries and processes more than 500,000 reservations monthly, demonstrating reliable multi-channel sync at scale.
Where Lodgify falls short
Mobile app stability issues and frequent logouts
Users report persistent mobile app stability problems with frequent logouts and limited mobile support for essential daily operations like cleaning and task management.
Limited reporting and operational management capabilities
Reporting features are limited compared to other hotel management software. Task tracking, maintenance, and owner reporting feel too restricted for complex operations.
Channel syncing issues particularly with VRBO
Some users experience ongoing syncing problems and tedious manual input requirements with VRBO integration, which can disrupt automated workflow processes.
Where iGMS falls short
Financial reporting is a weak point
95% of reviews on financial reporting say the system offers limited report variations and customizations, making it difficult for operators who need detailed revenue analytics.
No accounting software integration
iGMS lacks built-in accounting features and has no QuickBooks integration, forcing property managers to maintain a completely separate accounting workflow.
Calendar sync reliability concerns
Some users report booking synchronization problems that can lead to double bookings across platforms, which is a serious operational risk for multi-channel hosts.
Which should you pick
Pick Lodgify if
Small to mid-sized property managers (2–20 properties) focused on growing direct bookings and channel management automation.
Skip Lodgify if
You manage 20+ properties with complex operational needs, require advanced mobile task management, or need extensive reporting capabilities.
Pick iGMS if
Small to medium property managers who want to automate 90% of daily hosting tasks across multiple OTAs like Airbnb, Booking.com, and Vrbo from one unified calendar.
Skip iGMS if
Large-scale operations requiring advanced financial reporting, QuickBooks integration, or enterprise-level team management tools.
Where Lodgify and iGMS actually differ
- Lodgify includes a drag-and-drop website builder with direct booking engine — rated simple by 93% of users. iGMS does not ship a website builder; direct bookings are handled via widgets or integrations.
- Lodgify Starter is $16/listing/mo + 1.9% booking fee; Professional is $40/listing/mo, no fee. iGMS is $14/listing (Lite) or $17/listing (Pro) with no booking fee on direct bookings.
- iGMS is Airbnb-native with deep guest-messaging automation and turnover/cleaning coordination built in. Lodgify is website-first — channel sync and messaging exist but are less central to the product.
- Lodgify syncs with Airbnb, Vrbo, Booking.com, and Google Vacation Rentals. iGMS covers Airbnb, Vrbo, and Booking.com natively, without a native Google Vacation Rentals listing tier.
- Lodgify users frequently flag its mobile app as limited. iGMS is mobile-first with a unified multi-property dashboard across 500K+ monthly reservations.
Common objections
- I need a direct booking site — doesn't that force me onto Lodgify?
- Only if you don't already have one. If you have a WordPress/Squarespace/Wix site, you can add a booking widget and stay on iGMS, usually for less total cost. Lodgify's advantage is that it collapses 'website + channel manager + PMS' into one bill. If you're starting from zero and need a live site this week, Lodgify is the faster path; if you just need automation on top of existing infrastructure, iGMS is leaner.
- Lodgify Starter is $16 and iGMS Lite is $14 — doesn't Lodgify win on feature-per-dollar?
- Lodgify Starter charges a 1.9% fee on direct bookings; iGMS does not. At $5K/mo in direct bookings, that's $95/mo of fees — more than the $2/listing subscription delta across a 15-listing portfolio. Lodgify Professional ($40/listing) removes the fee but is materially more expensive than iGMS Pro ($17/listing). Run the math against your actual direct-booking volume.
- Lodgify has a booking engine AND channel sync — isn't it strictly more complete than iGMS?
- On paper, yes. In practice, iGMS's guest messaging automation and cleaning coordination are consistently rated stronger than Lodgify's equivalents, and Lodgify's support response times get lower marks than iGMS. Pick the tool whose strongest lane is the problem you're actually trying to solve.
Keep digging
Lodgify
Best website-builder PMS for hosts growing into direct bookings
iGMS
Solid automation for small portfolios, but outgrown quickly by reporting needs