Market Analytics
AllTheRooms
Affordable short-term rental market analytics priced per market
Best Value
Cheapest credible STR analytics for single-market operators
From $19 • No free trial
Comparison
AllTheRooms vs Transparent
Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.
Market Analytics
Transparent
Market intelligence and analytics for short-term rental operators
Avoid Unless
Enterprise-grade market intel — but only worth it if you need it at scale
From $250/mo • No free trial
✓Editorial verdict
Which Should You Pick: AllTheRooms or Transparent?
Pick AllTheRooms if you operate in one or two markets and want credible ADR and occupancy benchmarks starting at $19/mo without a sales conversation. Pick Transparent if you manage 15+ units across multiple OTAs and need zip-code-level intelligence across Airbnb, Booking.com, Vrbo, and TripAdvisor to justify pricing decisions and owner-acquisition pitches.
Editorial perspective from the AllTheRooms side; factual claims about Transparent are drawn from its review.
Pricing Side-by-Side
AllTheRooms
Full pricing →From $19 • No free trial
Basic
$19/mo
- 12 months historical data
- Single market scope (City/Region/Neighborhood/Postal Code)
Pro
$49/mo
- 4 years historical data
- 6 months forward-looking data
State
$449/mo
- State-level market scope
- Aggregated multi-city data
Country
$749/mo
- Country-level market scope
- Multi-state aggregated data
Global
$899/mo
- Global market scope
- Cross-country aggregated data
Transparent
Full pricing →From $250/mo • No free trial
Smart Rental Free
€0
Up to 500 properties per market
- Supply-only market data (listing counts, location data)
- No historical or performance metrics
- No data export
- Single-market access
Smart Rental PRO
€250/mo
€3,000/year billed annually
Per-market subscription (single market)
- Full market data (supply + demand + pricing)
- Historical performance metrics
- Occupancy and RevPAR benchmarking
- Data export capabilities
Transparent BI
From €449/mo
Starts at €5,388/year; enterprise tiers priced by market coverage
Multi-market / enterprise scale
- Everything in Smart Rental PRO
- Multi-market analytics and comparison
- Custom reporting and dashboards
- API access
- Dedicated account support
What each tool does well — and where it falls short
What AllTheRooms does well
Aggressive entry pricing — Basic tier at $19/mo plus a free plan
The vendor pricing page lists Basic at $19/mo and a free plan covering 3 months historical data and up to 5 tracked competitors. Mashvisor confirms AllTheRooms plans are much more affordable than AirDNA.
Established 2013-era data footprint across Airbnb and Vrbo
Airbtics describes AllTheRooms as operating since 2013 as a market leader, with a Vacation Rental Score that benchmarks revenue, ADR, and occupancy against the local market.
Listed in the Hostaway marketplace as a connectable analytics partner
Hostaway publishes a dedicated support article walking operators through wiring AllTheRooms data into their PMS workflow using a Hostaway ID and API key.
What Transparent does well
Deepest global short-term rental dataset
Tracks 40 million listings across Airbnb, Booking.com, Vrbo, and TripAdvisor at zip-code-level granularity — one of the most comprehensive market intelligence sources for STR operators.
Revenue proposals useful for owner acquisition
Generates market-backed revenue projections that property managers can present when pitching prospective property owners, differentiating it from pure pricing tools.
Review aggregation across competitor listings
Lets operators monitor reviews on competing properties to spot guest sentiment trends and inform service improvements.
Where AllTheRooms falls short
Trustpilot rating of 2.8/5 stars per Airbtics' review
Airbtics flags missing listings and property misrepresentation in consumer feedback. The brand reputation issues from the consumer booking aggregator side bleed into how operators perceive the analytics product.
No per-property analytics — limited for evaluating a specific listing
Real Estate Bees notes AllTheRooms offers no insights into individual property performance, which is a meaningful limitation for hosts needing detailed property-specific data. Mashvisor adds AirDNA has more in-depth data insights.
Steep ~9× jump from Pro ($49) to State ($449) per month
Operators in two or three cities may find it cheaper to buy multiple Pro markets than step up to a State plan. The gap leaves multi-city managers with awkward purchasing decisions.
Where Transparent falls short
Expensive for small operators
At €250/mo minimum per market, the tool is priced for professional managers. Individual owners with a small portfolio are unlikely to justify the monthly expense.
Free tier is comparatively weak
Smart Rental Free is limited to supply data for up to 500 properties with no data export — less useful than free tiers from competitors like PriceLabs or AirDNA.
UI has a learning curve and product positioning is unclear
Users report the interface isn't intuitive and the website itself makes it hard to understand what you're getting before you buy.
Which Should You Pick
Pick AllTheRooms if
Solo hosts and small property managers in a single market who need affordable competitor benchmarking on ADR, occupancy, and RevPAR without committing to AirDNA-tier subscription cost.
Skip AllTheRooms if
You need granular per-property submarket forecasting, deep U.S.-only data parity with AirDNA, or you operate at portfolio scale across many countries where Enterprise sales would be required.
Pick Transparent if
Property managers with 15+ units who need market-wide competitive intelligence (ADR, occupancy, supply trends) across one or two key markets to inform pricing strategy and owner acquisition pitches.
Skip Transparent if
You're a solo host or small operator (under ~10 units) — the minimum €250/mo cost is hard to justify, and dynamic pricing tools like PriceLabs or Wheelhouse bundle comparable comp-set data at a fraction of the price.
Where AllTheRooms and Transparent actually differ
- AllTheRooms starts at $19/mo per market with self-serve signup; Transparent starts at €250/mo per market and requires a sales conversation for most tiers.
- Transparent covers four OTAs (Airbnb, Booking.com, Vrbo, TripAdvisor) at zip-code granularity; AllTheRooms aggregates Airbnb and Vrbo data but lacks Booking.com and TripAdvisor coverage.
- AllTheRooms is rated best-value for small portfolios (1–5 listings); Transparent is a skip for small operators and targets 15+ unit portfolios.
- Transparent integrates with dynamic-pricing tools like PriceLabs and Beyond for automated rate recommendations; AllTheRooms has limited integrations (Hostaway, Cherre, AWS Marketplace) with API access gated to Enterprise.
- Transparent is now part of the Lighthouse (formerly OTA Insight) platform, giving it enterprise BI capabilities; AllTheRooms is a standalone market-data product without a broader hospitality intelligence suite.
Common objections
- AllTheRooms covers Airbnb and Vrbo — isn't that enough without paying 10x more for Transparent?
- For operators listing exclusively on Airbnb and Vrbo in a single market, yes — AllTheRooms provides workable benchmarks at a fraction of the cost. The gap shows up when you distribute across Booking.com or TripAdvisor, or need the cross-channel competitive sets that inform owner-acquisition proposals and portfolio-wide pricing strategy.
- Transparent has a free tier. Why not just use that instead of paying $19/mo for AllTheRooms?
- Smart Rental Free is limited to supply-only data for up to 500 properties with no export. AllTheRooms Basic at $19/mo gives you full market analytics with download capability, making it the more practical entry point for operators who actually need to act on the data.
- Is it worth upgrading from AllTheRooms to Transparent as my portfolio grows?
- Once you hit 15+ units across multiple channels, the jump makes sense — Transparent's multi-OTA depth and pricing-tool integrations start paying for themselves in decisions you cannot make from Airbnb-and-Vrbo-only data. Below that threshold, AllTheRooms covers the basics without the budget hit.
Keep Digging
AllTheRooms
Cheapest credible STR analytics for single-market operators
Transparent
Enterprise-grade market intel — but only worth it if you need it at scale