Market Analytics
Key Data Dashboard
Benchmarking and market intelligence for professional vacation rental managers
Best for Scale
The benchmarking standard for data-driven portfolio managers
Contact sales • No free trial
Comparison
Key Data Dashboard vs AllTheRooms
Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.
Market Analytics
AllTheRooms
Affordable short-term rental market analytics priced per market
Best Value
Cheapest credible STR analytics for single-market operators
From $19 • No free trial
✓Editorial verdict
Which Should You Pick: Key Data Dashboard or AllTheRooms?
Pick Key Data if you manage a large portfolio and need benchmarking powered by actual booking data from 400+ PMS integrations. Pick AllTheRooms if you want affordable per-market analytics starting at $19/mo without a sales process.
Editorial perspective from the Key Data Dashboard side; factual claims about AllTheRooms are drawn from its review.
Pricing Side-by-Side
Key Data Dashboard
Full pricing →Contact sales • No free trial
Contact sales
Key Data Dashboard does not publish pricing. Hotel Tech Report notes pricing is flexible and recommends obtaining multiple quotes to negotiate. Custom one-off market and executive reports are also available priced individually starting in the low hundreds of dollars per report (contact vendor for current rates).
Try Key Data DashboardAllTheRooms
Full pricing →From $19 • No free trial
Basic
$19/mo
- 12 months historical data
- Single market scope (City/Region/Neighborhood/Postal Code)
Pro
$49/mo
- 4 years historical data
- 6 months forward-looking data
State
$449/mo
- State-level market scope
- Aggregated multi-city data
Country
$749/mo
- Country-level market scope
- Multi-state aggregated data
Global
$899/mo
- Global market scope
- Cross-country aggregated data
What each tool does well — and where it falls short
What Key Data Dashboard does well
Uses anonymized booking data rather than scraped listings
The platform pulls live data from actual reservations, providing occupancy, ADR, RevPAR, and 20+ other KPIs — yielding more accurate market intelligence than listing-scrape competitors.
Connects to 400+ PMS platforms for unmatched data breadth
Direct integrations with Hostaway, Guesty, Escapia, Streamline, and hundreds of others eliminate data silos and provide portfolio-wide visibility regardless of tech stack.
Drag-and-drop custom reports with shareable templates
Users can build fully customized reports and save them as reusable templates — useful for investor reporting and multi-market performance reviews across stakeholder groups.
What AllTheRooms does well
Aggressive entry pricing — Basic tier at $19/mo plus a free plan
The vendor pricing page lists Basic at $19/mo and a free plan covering 3 months historical data and up to 5 tracked competitors. Mashvisor confirms AllTheRooms plans are much more affordable than AirDNA.
Established 2013-era data footprint across Airbnb and Vrbo
Airbtics describes AllTheRooms as operating since 2013 as a market leader, with a Vacation Rental Score that benchmarks revenue, ADR, and occupancy against the local market.
Listed in the Hostaway marketplace as a connectable analytics partner
Hostaway publishes a dedicated support article walking operators through wiring AllTheRooms data into their PMS workflow using a Hostaway ID and API key.
Where Key Data Dashboard falls short
Pricing has historically shut out smaller operators
STR Hub notes Key Data's ProData tool was previously restricted to large portfolio managers, forcing small operators to pay disproportionately high rates or move to other providers.
No public user reviews available for independent validation
Hotel Tech Report shows zero reviews and zero expert recommendations, making it difficult for prospective buyers to evaluate real-world satisfaction before committing to a custom quote.
Per-PMS API key setup adds implementation friction
Each PMS connection requires navigating its own API key creation process. For operators using multiple systems, onboarding involves significant technical configuration and ongoing maintenance.
Where AllTheRooms falls short
Trustpilot rating of 2.8/5 stars per Airbtics' review
Airbtics flags missing listings and property misrepresentation in consumer feedback. The brand reputation issues from the consumer booking aggregator side bleed into how operators perceive the analytics product.
No per-property analytics — limited for evaluating a specific listing
Real Estate Bees notes AllTheRooms offers no insights into individual property performance, which is a meaningful limitation for hosts needing detailed property-specific data. Mashvisor adds AirDNA has more in-depth data insights.
Steep ~9× jump from Pro ($49) to State ($449) per month
Operators in two or three cities may find it cheaper to buy multiple Pro markets than step up to a State plan. The gap leaves multi-city managers with awkward purchasing decisions.
Which Should You Pick
Pick Key Data Dashboard if
Professional property managers with large portfolios who need comprehensive benchmarking and real-time performance analytics across multiple markets.
Skip Key Data Dashboard if
You manage fewer than 10 properties — historically high pricing and an enterprise-focused feature set make it a poor fit for small portfolios.
Pick AllTheRooms if
Solo hosts and small property managers in a single market who need affordable competitor benchmarking on ADR, occupancy, and RevPAR without committing to AirDNA-tier subscription cost.
Skip AllTheRooms if
You need granular per-property submarket forecasting, deep U.S.-only data parity with AirDNA, or you operate at portfolio scale across many countries where Enterprise sales would be required.
Where Key Data Dashboard and AllTheRooms actually differ
- Key Data aggregates anonymized real reservation data from 400+ PMS integrations; AllTheRooms aggregates listing data scraped from Airbnb and Vrbo and sells access by market scope.
- AllTheRooms starts at $19/mo per market with self-serve tiers up to $899/mo for global coverage; Key Data requires a custom sales process with unpublished pricing.
- Key Data supports 20+ KPIs and stakeholder-grade benchmarking workflows built for professional managers; AllTheRooms is positioned as an affordable AirDNA alternative with shallower per-property depth.
- Key Data's PriceLabs partnership bridges market intelligence directly into dynamic pricing execution; AllTheRooms has limited integrations (Hostaway, Cherre, AWS Marketplace) and reserves API access for enterprise customers.
Common objections
- AllTheRooms starts at $19/mo — why would a manager pay more for Key Data?
- Because AllTheRooms tells you what a market looks like from scraped listing data, while Key Data tells you how your actual occupancy, ADR, and RevPAR compare against real competitor bookings. Once benchmarking drives revenue decisions across a portfolio, the depth difference justifies the cost.
- Key Data sounds like overkill for small operators — is that fair?
- Yes. For a host with 1-5 listings in one city, AllTheRooms' $19/mo Basic tier delivers credible market benchmarks without a sales process. Key Data's value kicks in when you need cross-portfolio competitive intelligence at scale.
- Does AllTheRooms cover enough channels and markets to be useful?
- It covers Airbnb and Vrbo data from city to global scope, which is adequate for market research and ADR benchmarking. It is not a booking-data network, so it cannot match Key Data's reservation-level fidelity.
Keep Digging
Key Data Dashboard
The benchmarking standard for data-driven portfolio managers
AllTheRooms
Cheapest credible STR analytics for single-market operators