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Comparison

Properly vs Turno

Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.

Cleaning & Operations

Properly

Vacation rental quality management with visual checklists and remote inspections

Best for Automation

Best-in-class turnover quality management for vacation rentals

From $12 • 14-day trial

Cleaning & Operations

Turno

Automated turnover scheduling and cleaner marketplace for short-term rentals

Best for Automation

Best-in-class cleaning automation with the largest STR cleaner marketplace

From $0/listing • 14-day trial

Visit ProperlyVisit Turno
Editorial verdict

Which should you pick: Properly or Turno?

Pick Properly if your primary problem is cleaning quality — you need photo-verified checklists and remote inspections to maintain standards. Pick Turno if your primary problem is finding and scheduling cleaners — you want marketplace access to 67K+ vetted STR cleaners with automated payments.

Editorial perspective from the Properly side; factual claims about Turno are drawn from its review.

Pricing side-by-side

From $12 • 14-day trial

1 property

$12/mo

1 listing

  • Visual checklists and photo verification
  • Cleaner management and scheduling
  • Real-time job tracking and notifications
  • 30-day free trial

10 properties

$85/mo ($8.50/property)

Up to 10 listings

  • Everything in 1-property tier
  • Sliding per-property discount

50 properties

$245/mo ($4.90/property)

Up to 50 listings

  • Everything in 10-property tier
  • Further volume discount

100 properties

$395/mo ($3.95/property)

Up to 100 listings

  • Everything in 50-property tier
  • Continued volume discount

500+ properties

~$3.19/property/mo

500+ listings

  • Everything in 100-property tier
  • Best per-property rate

From $0/listing • 14-day trial

Free

$0

1 property (non-marketplace cleaners) or unlimited (marketplace-only)

  • Automated turnover scheduling
  • Access to 67K+ cleaner marketplace
  • Direct sync with Airbnb, Vrbo, Booking.com

Monthly

$10/mo per property

Unlimited

  • Everything in Free tier
  • Non-marketplace cleaner support
  • Automated cleaner payments
  • 40+ channel manager integrations

Annual

$8/mo per property (billed annually)

Unlimited

  • Everything in Monthly tier
  • 20% discount vs monthly billing

What each tool does well — and where it falls short

What Properly does well

  • Extremely simple to use for high-frequency turnover management

    Users report it's "extremely simple to use" for companies "managing many properties that require frequent cleaning and not having time for any system that is difficult to navigate and time consuming."

  • Competitors admit they can't match Properly's turnover capabilities

    "Property Management Software companies who have Housekeeping modules have said they cannot compete with Properly for turnovers" — a rare endorsement from rival platforms.

  • Real-time photo-based updates keep managers in the loop

    Users value "true to time notifications and updates on ongoing jobs" and that the platform is "concise and very customizable, and can take pictures of areas which require extra attention from housekeepers."

What Turno does well

  • Large vetted cleaner marketplace

    Access to 67K+ STR cleaners across the US, Canada, Europe, Australia, and beyond, with the ability to receive 25+ qualified bids within a day. Reduces the headache of finding reliable local cleaners.

  • Significant time savings through automation

    Hosts save over 40 hours annually through automated payment processing alone, eliminating the typical 5 minutes per manual cleaning transaction.

  • Generous free tier for small hosts

    Single-property accounts are permanently free with non-marketplace cleaners, and unlimited properties are free when using marketplace cleaners only — making it risk-free to try.

  • Strong integration support

    Syncs directly with Airbnb, Vrbo, and Booking.com, plus 40+ channel managers and PMS platforms including Guesty, Hostaway, OwnerRez, and Lodgify.

Where Properly falls short

  • No in-app payments for cleaning providers

    Users report "inability to pay providers in-app is a problem" and confusion when in-app messages blur the line between Properly staff and actual cleaners.

  • Feature overload creates an initial learning curve

    The platform has "so many features that at first, it feels overwhelming to learn" — expect a ramp-up period before teams are fully productive.

  • Remote inspections miss non-visual issues

    Walk-through inspections catch 98% of errors, but remote inspections only catch 87% — they cannot detect issues "that can't be seen in a photo, such as a sticky floor or dust on furniture surfaces."

Where Turno falls short

  • High payment processing fees

    Platform fees and credit card processing fees stack on top of the subscription cost, creating an additional financial burden that users frequently cite in reviews.

  • Clunky checklist builder

    Checklists require adding items one at a time instead of bulk uploads, and the notification system sometimes fails to alert users promptly about new job postings.

  • No downloadable reports

    The platform lacks any report export functionality, making it harder to track cleaning costs and performance over time.

  • Upfront cost barriers for marketplace

    A $90 background check is required before accessing marketplace cleaners, with no way to preview local cleaner availability first.

Which should you pick

Pick Properly if

Property managers focused on housekeeping and maintenance quality control with visual documentation needs — especially teams managing 10+ listings with multiple cleaners.

Skip Properly if

You need comprehensive channel management or full-service property management beyond cleaning operations.

Pick Turno if

Individual hosts managing multiple properties who need reliable cleaning coordination and automated scheduling.

Skip Turno if

You need full property management system functionality or you're already satisfied with your existing cleaning arrangements.

Where Properly and Turno actually differ

  • Properly focuses on turnover quality verification with mandatory photo checklists and remote inspections ($5/each); Turno focuses on cleaner sourcing via a 67K+ vetted marketplace and automated payment processing
  • Turno offers a permanent free tier (1 property or marketplace-only usage); Properly has no free tier but offers a 30-day trial
  • Turno syncs directly with Airbnb, Vrbo, and Booking.com without a PMS; Properly syncs directly with Airbnb only and requires a PMS for other channels
  • Turno includes automated cleaner payments saving 40+ hours/year; Properly has no in-app payment capability — its most-cited weakness
  • Properly's per-property cost drops to $3.19 at 500+ units; Turno remains flat at $8–10/property regardless of scale — Properly is cheaper above ~25 listings

Common objections

Turno has a cleaner marketplace — doesn't that solve a problem Properly can't?
Yes. If you don't have cleaners yet, Turno's 67K+ marketplace is genuinely valuable for sourcing. Properly assumes you already have cleaning staff and focuses on verifying their work quality. Some operators use both: Turno to find and pay cleaners, Properly to verify their output meets standards.
Turno handles payments automatically — Properly doesn't even have in-app payments. Isn't that a dealbreaker?
It's Properly's most-cited weakness. If automated cleaner payments are critical to your workflow, Turno wins that feature outright. Properly partners with Clearing for payment automation, but it's not native. The tradeoff: Turno's payment processing fees stack on top of subscription costs, while Properly's lack of payments means you use whatever payment method already works for you.
Turno is cheaper at small scale with its free tier — why start with Properly?
If cost is the deciding factor at 1–3 listings, Turno's free tier wins. But the tools solve different problems. If your cleaners are reliable but inconsistent in quality, Properly's photo checklists catch issues before guests arrive. If your cleaners are hard to find and schedule, Turno's marketplace and automation solve that. At 10+ listings, Properly's $8.50/property undercuts Turno's $10/property while adding quality verification Turno lacks.

Keep digging

Properly

Best-in-class turnover quality management for vacation rentals

Turno

Best-in-class cleaning automation with the largest STR cleaner marketplace