Is Properly worth it?
The honest take — no sales pitch, no "it depends" cop-out. Who it fits, who should skip it.
Verdict
Yes — for the right operator
Properly is the best standalone turnover quality tool on the market — if cleaning quality is your bottleneck, it pays for itself in fewer guest complaints.
Realistic cost: ~$85/mo at 10 listings, plus ~$5 per inspection
Worth it if you…
- Worth it if you manage 5+ listings and can't personally inspect every turnover
- Worth it if you work with multiple cleaning teams and need photo-verified accountability
- Worth it if guest cleanliness complaints are hurting your ratings
- Worth it if you want to reduce in-person property visits with remote inspections
Skip it if you…
- Skip if you have fewer than 3 listings and handle cleaning yourself
- Skip if you need a full PMS — Properly only handles cleaning and inspections
- Skip if in-app cleaner payments are a dealbreaker for your workflow
- Skip if your properties require high-touch walk-through inspections (luxury/high-end units)
What to try instead
Breezeway is the closest competitor for cleaning ops with broader maintenance features; Turno (TurnoverBnB) is a simpler alternative focused purely on cleaner scheduling.
See all Properly alternatives →Is Properly right for you?
Honest per-segment take. Click any card for the full breakdown.
1–5 listings
Small portfolios
Properly works for 1–5 listings but at $12/property the cost is highest at this tier, and you may not yet need photo-verified checklists.
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5–20 listings
Mid-sized portfolios
The sweet spot — per-property cost drops to $8.50 at 10 listings, and this is where managing multiple cleaners without Properly becomes painful.
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20–100 listings
Large portfolios
At $4.90/property for 50 units and $3.95 for 100, Properly becomes a no-brainer for standardizing quality across a large distributed cleaning team.
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Airbnb primary
Airbnb-first hosts
Direct Airbnb integration imports listings and bookings automatically — Properly was built with Airbnb turnovers in mind.
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Vrbo primary
Vrbo-first hosts
VRBO/HomeAway connection works via iCal only — functional for booking-triggered cleans but less seamless than the Airbnb integration.
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3+ channels
Multi-channel operators
Works well as a cleaning layer alongside a PMS — integrates with 10+ PMS platforms — but it is not a channel tool itself.
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Ready to try Properly?
From $12 • 14-day trial