Properly's photo-verified checklists catch quality issues Turno can't — am I missing out?

If guest cleanliness complaints are hurting your ratings, yes — Properly's photo verification is genuinely best-in-class and Turno doesn't compete on quality assurance. But if your problem is finding and coordinating cleaners rather than verifying their work, Turno solves the upstream problem. Some operators use both: Turno to source, schedule, and pay cleaners, then Properly to verify output quality.

Properly is cheaper per-listing at scale — why pay Turno's flat $8–10/property?

At 50 listings, Properly costs $245/mo ($4.90/property) vs Turno's $400–500/mo. The math favors Properly above ~25 units. But Properly doesn't schedule cleaners, source them from a marketplace, or process payments — it only verifies quality. If you still need Turno's automation and marketplace alongside Properly's inspections, you're paying for both. If you already have reliable cleaners and only need accountability, Properly alone is the cheaper path.

Properly integrates with fewer channel managers (13+ vs Turno's 40+) — does that matter?

It depends on your PMS. Properly covers the major platforms (Hostaway, Guesty, Hostfully, Streamline, Escapia) and has a direct Airbnb integration. Turno's broader integration list matters most if you're on a less common PMS or if you operate without a PMS entirely — Turno's direct Vrbo and Booking.com sync means you don't need middleware at all.

Comparison

Turno vs Properly

Pricing, pros and cons, and buyer-fit side-by-side. Pick the one that matches your operation — or see why neither should.

Cleaning & Operations

Turno

Automated turnover scheduling and cleaner marketplace for short-term rentals

Best for Automation

Best-in-class cleaning automation with the largest STR cleaner marketplace

From $0/listing • 14-day trial

Full review →Is it worth it?

Cleaning & Operations

Properly

Vacation rental quality management with visual checklists and remote inspections

Best for Automation

Best-in-class turnover quality management for vacation rentals

From $12 • 14-day trial

Full review →Is it worth it?

Visit Turno →Visit Properly →

✓Editorial verdict

Which should you pick: Turno or Properly?

Pick Turno if your bottleneck is finding reliable cleaners and automating scheduling and payments. Pick Properly if you already have cleaners but need photo-verified quality control and remote inspections to maintain consistent standards.

Editorial perspective from the Turno side; factual claims about Properly are drawn from its review.

Pricing side-by-side

Turno

Full pricing →

From $0/listing • 14-day trial

Free

1 property (non-marketplace cleaners) or unlimited (marketplace-only)

Automated turnover scheduling
Access to 67K+ cleaner marketplace
Direct sync with Airbnb, Vrbo, Booking.com

Monthly

$10/mo per property

Unlimited

Everything in Free tier
Non-marketplace cleaner support
Automated cleaner payments
40+ channel manager integrations

Annual

$8/mo per property (billed annually)

Unlimited

Everything in Monthly tier
20% discount vs monthly billing

Properly

Full pricing →

From $12 • 14-day trial

1 property

$12/mo

1 listing

Visual checklists and photo verification
Cleaner management and scheduling
Real-time job tracking and notifications
30-day free trial

10 properties

$85/mo ($8.50/property)

Up to 10 listings

Everything in 1-property tier
Sliding per-property discount

50 properties

$245/mo ($4.90/property)

Up to 50 listings

Everything in 10-property tier
Further volume discount

100 properties

$395/mo ($3.95/property)

Up to 100 listings

Everything in 50-property tier
Continued volume discount

500+ properties

~$3.19/property/mo

500+ listings

Everything in 100-property tier
Best per-property rate

What each tool does well — and where it falls short

What Turno does well

Large vetted cleaner marketplace
Access to 67K+ STR cleaners across the US, Canada, Europe, Australia, and beyond, with the ability to receive 25+ qualified bids within a day. Reduces the headache of finding reliable local cleaners.
Significant time savings through automation
Hosts save over 40 hours annually through automated payment processing alone, eliminating the typical 5 minutes per manual cleaning transaction.
Generous free tier for small hosts
Single-property accounts are permanently free with non-marketplace cleaners, and unlimited properties are free when using marketplace cleaners only — making it risk-free to try.
Strong integration support
Syncs directly with Airbnb, Vrbo, and Booking.com, plus 40+ channel managers and PMS platforms including Guesty, Hostaway, OwnerRez, and Lodgify.

What Properly does well

Extremely simple to use for high-frequency turnover management
Users report it's "extremely simple to use" for companies "managing many properties that require frequent cleaning and not having time for any system that is difficult to navigate and time consuming."
Competitors admit they can't match Properly's turnover capabilities
"Property Management Software companies who have Housekeeping modules have said they cannot compete with Properly for turnovers" — a rare endorsement from rival platforms.
Real-time photo-based updates keep managers in the loop
Users value "true to time notifications and updates on ongoing jobs" and that the platform is "concise and very customizable, and can take pictures of areas which require extra attention from housekeepers."

Where Turno falls short

High payment processing fees
Platform fees and credit card processing fees stack on top of the subscription cost, creating an additional financial burden that users frequently cite in reviews.
Clunky checklist builder
Checklists require adding items one at a time instead of bulk uploads, and the notification system sometimes fails to alert users promptly about new job postings.
No downloadable reports
The platform lacks any report export functionality, making it harder to track cleaning costs and performance over time.
Upfront cost barriers for marketplace
A $90 background check is required before accessing marketplace cleaners, with no way to preview local cleaner availability first.

Where Properly falls short

No in-app payments for cleaning providers
Users report "inability to pay providers in-app is a problem" and confusion when in-app messages blur the line between Properly staff and actual cleaners.
Feature overload creates an initial learning curve
The platform has "so many features that at first, it feels overwhelming to learn" — expect a ramp-up period before teams are fully productive.
Remote inspections miss non-visual issues
Walk-through inspections catch 98% of errors, but remote inspections only catch 87% — they cannot detect issues "that can't be seen in a photo, such as a sticky floor or dust on furniture surfaces."

Which should you pick

Pick Turno if

Individual hosts managing multiple properties who need reliable cleaning coordination and automated scheduling.

Skip Turno if

You need full property management system functionality or you're already satisfied with your existing cleaning arrangements.

Pick Properly if

Property managers focused on housekeeping and maintenance quality control with visual documentation needs — especially teams managing 10+ listings with multiple cleaners.

Skip Properly if

You need comprehensive channel management or full-service property management beyond cleaning operations.

Where Turno and Properly actually differ

Turno includes a 67K+ vetted cleaner marketplace for sourcing staff on demand; Properly has no marketplace and assumes you bring your own cleaning team
Turno offers automated cleaner payments saving 40+ hours/year; Properly has no in-app payment capability and relies on a third-party partner (Clearing) for payment automation
Turno has a permanent free tier (1 property or marketplace-only) and flat $8–10/listing/mo; Properly has no free tier and charges $12/mo for 1 property but drops to $3.19/property at 500+ units — Properly becomes cheaper above ~25 listings
Properly's core differentiator is visual checklists with mandatory photo verification and paid remote inspections (~$5/each); Turno has basic cleaning checklists but no photo verification or inspection workflow
Turno syncs directly with Airbnb, Vrbo, and Booking.com plus 40+ channel managers; Properly syncs directly with Airbnb only and connects to other channels via 13+ PMS integrations

Common objections

Properly's photo-verified checklists catch quality issues Turno can't — am I missing out?: If guest cleanliness complaints are hurting your ratings, yes — Properly's photo verification is genuinely best-in-class and Turno doesn't compete on quality assurance. But if your problem is finding and coordinating cleaners rather than verifying their work, Turno solves the upstream problem. Some operators use both: Turno to source, schedule, and pay cleaners, then Properly to verify output quality.
Properly is cheaper per-listing at scale — why pay Turno's flat $8–10/property?: At 50 listings, Properly costs $245/mo ($4.90/property) vs Turno's $400–500/mo. The math favors Properly above ~25 units. But Properly doesn't schedule cleaners, source them from a marketplace, or process payments — it only verifies quality. If you still need Turno's automation and marketplace alongside Properly's inspections, you're paying for both. If you already have reliable cleaners and only need accountability, Properly alone is the cheaper path.
Properly integrates with fewer channel managers (13+ vs Turno's 40+) — does that matter?: It depends on your PMS. Properly covers the major platforms (Hostaway, Guesty, Hostfully, Streamline, Escapia) and has a direct Airbnb integration. Turno's broader integration list matters most if you're on a less common PMS or if you operate without a PMS entirely — Turno's direct Vrbo and Booking.com sync means you don't need middleware at all.

Keep digging

Turno

Best-in-class cleaning automation with the largest STR cleaner marketplace

Full Turno review →Is it worth it?

Properly

Best-in-class turnover quality management for vacation rentals

Full Properly review →Is it worth it?