Properly review: is it worth it?

Our independent take on Properly from an STR operator lens. No sponsored placements. From $12 • 14-day trial.

Our verdict

Best-in-class turnover quality management for vacation rentals

Best for: operators who want photo-verified cleaning checklists and remote inspections at scale

What Properly actually is

Properly is a vacation rental quality management platform focused on housekeeping, maintenance, and remote inspections. It uses visual checklists with photo verification to standardize turnover quality across distributed cleaning teams, and integrates with major PMS platforms to pull in booking data automatically.

What we like

Extremely simple to use for high-frequency turnover management
Users report it's "extremely simple to use" for companies "managing many properties that require frequent cleaning and not having time for any system that is difficult to navigate and time consuming."
Competitors admit they can't match Properly's turnover capabilities
"Property Management Software companies who have Housekeeping modules have said they cannot compete with Properly for turnovers" — a rare endorsement from rival platforms.
Real-time photo-based updates keep managers in the loop
Users value "true to time notifications and updates on ongoing jobs" and that the platform is "concise and very customizable, and can take pictures of areas which require extra attention from housekeepers."

Where it falls short

No in-app payments for cleaning providers
Users report "inability to pay providers in-app is a problem" and confusion when in-app messages blur the line between Properly staff and actual cleaners.
Feature overload creates an initial learning curve
The platform has "so many features that at first, it feels overwhelming to learn" — expect a ramp-up period before teams are fully productive.
Remote inspections miss non-visual issues
Walk-through inspections catch 98% of errors, but remote inspections only catch 87% — they cannot detect issues "that can't be seen in a photo, such as a sticky floor or dust on furniture surfaces."

Is Properly right for you?

Great for

Property managers focused on housekeeping and maintenance quality control with visual documentation needs — especially teams managing 10+ listings with multiple cleaners.

OK for

Small vacation rental operators seeking streamlined cleaning management with basic integration requirements.

Skip if

You need comprehensive channel management or full-service property management beyond cleaning operations.

Pricing in one line

From $12 • 14-day trial

Pure per-property sliding scale — no separate base fee. 1 property = $12/mo, scaling down to ~$3.19/property at 500+ units. Inspections billed separately at ~$5 each. 30-day free trial with unlimited job posting. GetApp/Capterra list "$5.40 per feature per month" which is a directory taxonomy artifact, not an actual plan price.

See full pricing breakdown →

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